Aquarius Case Analysis Essay

1) Analyze Aquarius in basis of the five contextual variables * Goals Aquarius has realized a huge problem in regards to the fast duty tourover of their major keys. An agency reorganisation would be a realistic culture in changing their competitive techniques. This shake-up might be able to inst totally them apart from the other agencies by step-down their response time and change magnitude the confabulation between the different departments to boost efficiency. * civilization In my opinion I call back that Aquarius has a very low and indefinable organisational culture. It seems like the employees are all looking out for themselves and trying to unsex ahead of every single else. These values although unwritten translate the glue to having everyone on the same page and are absolutely essential in providing nodes with top of the line work. * Size Since Aquarius is a mid-sized firm with various specialists on the original staff of the operations and marketing divisio ns I would say they abide bothwhere from 1000-1500 employees. With this legion(predicate) employees it is critical to ask effective intercourse between the different departments. This would in turn increase flexibility in this aleatory environment.* Environment Changes in the environment is the principal(prenominal) reason why the agency is con positionring the involve for reorganization. It is typical for advertising agencies to gain/ recidivate clients quickly, this is why is it so essential to have everyone in the organization effectively communicating with each other in set up to satisfy their clients and reduce turnover. * Technology Aquarius has a number of different specialists on their aggroup that work together in assisting their clients, tho there is always room for amelioration in regards to erupt communication. It would seem to me that Aquarius would have a number of different programs and net profit sites to assist them achieving their services.2) A new or ganizational organize that takes into consideration the contextual variables in the case and the instruction flows is the divisional coordinate. This anatomical structure is suited to fast change in an unstable environment and grants high point of intersection or service visibility. A major problem that occurs in Aquarius is that each client account is coordinated by an account executive who acts as a linkup between the client and various specialists. regrettably this isnt followed because sometimes the account executives take upt even know what is expiration on until a week later.The divisional structure leads to customer satisfaction because merchandise responsibility and clashing points are clear. This in turn involves high coordination across functions which volition make everyone check with the executive offshoot to get approval before contacting the client. Coordination across functions will allow their services to correct to the requirements of the indivi two-f old clients and perform beyond their expectations. This structure would allow Aquarius to achieve their goals while increasing their organizational culture as a whole and being able to fit more quickly to this unstable environment.3) Would a matrix structure be executable for Aquarius? I my opinion I debate that a balanced matrix structure would be hard to implement and continue. This is due to the fact that account executives as one side of the berth structure would a lot dominate over the specialists. In sight for the account executive to do their communication channel correctly they need everyone on their side and in coordination to run important information by them first.Perhaps a better alternative would be a mathematical product matrix where the executives have primary authority and the specialists assign technical personal to the projects and provide advisory expertise as needed. With dual authority I feel that it would be frustrating and confusing for everyone, the re demand to be a clear contact points. There would always be a need for frequent meetings to resolve any conflicts between the different authorities, it would simply in effect(p) require to great of an effort to maintain the power balance.